When you start a game, you will see 9 boxes on the screen, each with a hidden character. One of the boxes holds King Alex, who will grant you a crown if you answer his question correctly. Once you have found him and won the crown, the board will be swept away and 9 new boxes will appear. If you are playing in Multiplayer mode, the crown question can come from any of the randomly selected channels. If you are playing on Single Channel mode, it will belong to the channel you selected.
The other 8 boxes will hold other characters. The boxes on the board will not be changed until one of the players finds King Alex. Once the character inside a box is revealed, it will remain in view until the board is swept.